Introducing Car Wash Alliance!

November 13, 2024

Car Wash Alliance, the latest innovator in the car wash chemical industry, made its debut at the SEMA 2024 trade show on November 5^th. Promising to revolutionize the market with their transparent, customer-first approach, Car Wash Alliance is more than just another chemical supplier, they’re a partner in car wash success.

In an industry often clouded by complex terminology and lack of transparency, Car Wash Alliance offers a refreshing alternative. Our tagline, “The Chemistry that Bonds,” reflects the brand’s commitment to building lasting relationships with car wash owners and operators. By delivering clear, effective solutions and backing them with genuine customer support, Car Wash Alliance aims to empower business owners with the tools they need to thrive.

Car Wash Alliance’s products are meant to provide car wash businesses of all sizes with a versatile range of chemicals to stay competitive. Their product offerings will include cleaning applications such as Bug Remover, Alkaline Shampoo and Brush Lube. They will even offer car care applications such as Hotwax, Graphene, Super Sealant with plans to expand their product portfolio to detailing and consumer products in the next phases.

Unlike many competitors, Car Wash Alliance believes in more than just supplying products, they believe in partnership. From product selection to post-purchase support, Car Wash Alliance is committed to being a reliable ally for car wash owners who want solutions that drive their business forward.

Car Wash Alliance is being brought to life by Mark VII Equipment, the trusted leader in the car wash industry, along with our parent company, WashTec AG. With decades of experience in car wash technology and innovation, this powerhouse ensures that Car Wash Alliance enters the market with a deep understanding of industry needs and customer priorities. Leveraging German engineering and USA-made products, Car Wash Alliance delivers not only high-quality chemical solutions but also a partnership rooted in established trust and performance.

“We’re very excited to launch our brand at SEMA 2024,” says Stefan Sulzmaier, Executive Vice President of Car Wash Alliance. “Our goal is to break the barriers of pretension and complexity in the industry and offer car wash owners and operators a partner they can trust. We believe that when our customers succeed, we succeed, and we can’t wait to share that vision with everyone at the show.”

Learn more about Car Wash Alliance here!